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Hear Veetika Joshi Deoras, VP-Brand and Strategy, IHCL, speak about how Artificial Intelligence (AI) can benefit businesses. According to her, AI should be adopted for....
A lot of Big Data is ‘noise’, says Ajay Row, Partner-CRM, Martech and Data, DAN Network. Therefore, implementing a Big Data strategy successfully is dependent....
One of the biggest challenges in the financial services sector is that brands often market mutual funds as short-term products, when, in fact, they are....
Many consumers find it difficult to comprehend financial products. How then do brands overcome this bottleneck? Sharad Mathur, Head of Sales & Distribution, SBI General....
One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers. As a result, companies can....
Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life’s #YoungAndResponsible. Hear more about it from Pankaj Gupta, Chief Marketing Officer....
Digital transformation is essential for all businesses today, highlights Subhrangshu Neogi, Chief Commercial Officer, UPES. According to him, digital is both scalable and measurable, thereby....
Today, a lot of content is held back due to the fear of backlash, says Agnello Dias, Creative Chairman, Dentsu Aegis Network, and Co-founder, Taproot....
Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry. A case in point is the #ExperienceAxis campaign,....