Digital marketing Archives | Page 9 of 11 | HT Brand Leadership Series

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Digital marketing

The full-stack marketeer

Today, India is at the forefront of fintech innovation, says Daman Soni, CMO, Wecash. To know more about what’s happening in this sector, tune in....

The profile of the new-age CMO

Did you know that the average tenure of CMOs is on a decline? Nikhil Rastogi, Director-Marketing and Digital Sales, Citibank, tells you more about this.....

Making the consumer the centre of your campaign

What can consumers look forward to in the luxury bath segment? Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business,....

Marketing to the millennial woman in the age of the internet

Very few titles are packed with as much excitement as this one, given the sheer number of buzzwords it contains—marketing, millennials, women, internet. This is....

Breaking conventions and stereotypes: The emergence of the new Indian woman

Women are the world’s most powerful consumers, driving the majority of household spending with their buying power and influence. Yet, we live in an age....

The future of marketing is ‘marketech’

Ever heard of the word ‘marketech’? It’s a combination of marketing and technology, and is what will become the next big thing, says Amit Tiwari,....

The need for vernacular content

At a time when a majority of consumers are showing an increased preference for regional content, how do brands ensure that they don’t fall behind....

Simplifying a brand’s digital story

How does a brand simplify a product that otherwise appears complex to consumers? Take a cue from Punit Dharamsi, Vice President-Marketing and Investor Education, AMFI,....

Driving the scooter revolution in India

The Honda Activa practically led a scooter revolution across India. Hear more about it from Yadvinder Singh Guleria, Senior Vice President- Sales and Marketing, Honda....

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