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The evolving role of the CMO

#HTBrandStudioLive | The role of the CMO has significantly changed in the last few years. What are some of the challenges in regard to the....

Using data to personalise customer experience

Has brand communication in the digital era significantly changed? It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital. According....

Empowering tech for consumers

Someone asked me recently: how does tech need to empower marketing? And, that set off a train of thoughts that were the antithesis of that....