ecommerce Archives | HT Brand Leadership Series

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ecommerce

SHEROES network putting the ‘social’ in commerce

The general narrative in the media today is that social commerce is the future of ecommerce. Probably true. But social commerce is also a predecessor....

The evolving rural consumer

‘Conceive, perceive, act’. These are the top three things that budding marketers should keep in mind, says Sharad Gupta, Chief Communications Officer – Corporate Marketing....

Building trust in the e-pharmacy market

In healthcare, you can’t offer solutions piece by piece. You have to offer integrated solutions, says Tanmay Saksena, CEO, 1mg. Saksena also talks about the....

E-commerce and the changing digital consumer

E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop. Mittal also discusses the differences between omni-channel and....

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