FMCG Archives | HT Brand Leadership Series

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The strategies of a successful start-up

“The quality of an idea, the IP attached to it and the vision of the founder(s) decide how successful a start-up is going to be”.....

Marketing an ethnic brand to the modern audience

Do you have a special corner in your heart for ethnic or organic products, especially those produced by a brand like Fabindia? Karan Kumar, the....