Havell's Archives | HT Brand Leadership Series

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The future of marketing is ‘marketech’

Ever heard of the word ‘marketech’? It’s a combination of marketing and technology, and is what will become the next big thing, says Amit Tiwari,....

Simplifying a brand’s digital story

How does a brand simplify a product that otherwise appears complex to consumers? Take a cue from Punit Dharamsi, Vice President-Marketing and Investor Education, AMFI,....