hindustan Archives | Page 2 of 2 | HT Brand Leadership Series

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Electric motorcycles, influencer marketing and more

#HTBrandStudioLive | Revolt Intellicorp is one of India’s newest electric motorcycle manufacturers. Roudra Bhattacharya of HT Brand Studio caught up with the company’s Chief Marketing....

Building a purpose-driven B2B brand

#HTBrandStudioLive | In the B2B world, the brand is synonymous with the company or the product. Increasingly, however, companies are realizing that they need to....

How brands can stand out with content

#HTBrandStudioLive | How do brands differentiate themselves through content? Bianca Ghose, Chief Storyteller, Wipro, says, “There’s too much mediocre content everywhere. People have very little....

Building an ‘authentic’ brand

#HTBrandStudioLive | “Our biggest endorsers are our members,” says Ramin Saherwala, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited. “Because, when they share their....

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