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HT Brand Leadership Series

How content is king

#HTBrandStudioLive | “Go where the user is, which is why we fully leverage social media,” says Priyanka Gill, founder & CEO, POPxo. Gill also talks....

The efficacy of content

#HTBrandStudioLive | When it comes to ROI, what should marketers look at while evaluating their content? “Engagement is the correct metric for understanding the efficacy....

The importance of innovation

The Scale-up Programme, which is offered by the Marico Innovation Foundation (MIF), has helped many a young company to overcome crucial business bottlenecks. Know more....

The strategies of a successful start-up

“The quality of an idea, the IP attached to it and the vision of the founder(s) decide how successful a start-up is going to be”.....

The mantra for successful consumer engagement

“You have to pay attention to business metrics and you have to pay attention to what your consumer audience’s behaviour and needs are”. Shireesh Joshi,....

The cashless revolution in India

‘As we move more and more towards a cashless society, everyone will have the need for a product like ours’ says Sujatha V Kumar, Head....

Building trust in the e-pharmacy market

In healthcare, you can’t offer solutions piece by piece. You have to offer integrated solutions, says Tanmay Saksena, CEO, 1mg. Saksena also talks about the....

Making children part of the money conversation

Conversations about money need to start early in life. Only then will we be able to make India more financially literate, says Anjali Malhotra Nanda,....

Authentic and progressive marketing

“Be authentic, be progressive.” These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility....

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