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HT Brand Masters

The biggest challenge facing marketers

#HTBrandStudioLive | “It’s not a question of digital v/s analog. It’s a question of how brands can combine digital and analog and measure the efficacy....

Navigating the content marketing landscape

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#HTBrandStudioLive | “Content providers have two major roles to play,” says Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho. “To continuously adapt to....

Measuring the effectiveness of digital content

#HTBrandStudioLive | “While digital allows a two-way interaction with customers, it has also been overused by marketers to create intrusive content formats,” says Rubeena Singh,....

The efficacy of content

#HTBrandStudioLive | When it comes to ROI, what should marketers look at while evaluating their content? “Engagement is the correct metric for understanding the efficacy....

‘Premiumness’ of a brand is in the minds of customers

The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director....

Playing a part in the global video revolution

Jeff Ray, global CEO of video-hosting service Brightcove, talks about video as the most effective communication tool across cultures, Brightcove’s role in the market and....

Making videos more than just ‘snackable’

You can’t create viral content from day one, says Rachit Hirani, founder of MotorOctane. Hirani also highlights how an influencer should not only think from....

Keeping legacy alive by changing with the times

Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars, gets talking on the importance of influencer marketing and why brands in India should take regional content....

Enabling exciting experiences using your brand

For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....

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