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One of the biggest challenges in the financial services sector is that brands often market mutual funds as short-term products, when, in fact, they are....
Many consumers find it difficult to comprehend financial products. How then do brands overcome this bottleneck? Sharad Mathur, Head of Sales & Distribution, SBI General....
One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers. As a result, companies can....
Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life’s #YoungAndResponsible. Hear more about it from Pankaj Gupta, Chief Marketing Officer....
Today, a lot of content is held back due to the fear of backlash, says Agnello Dias, Creative Chairman, Dentsu Aegis Network, and Co-founder, Taproot....
Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry. A case in point is the #ExperienceAxis campaign,....
If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums....
Did you know that the voice of a customer can be used to project the claims ratio in the insurance sector? Yashish Dahiya, Co-founder &....
Shaji Varghese, Executive Director and Business Head, PNB Housing Finance Limited, outlines how the company has benefited with the adoption of digital technologies. As per....