HT Brand Masters Archives | Page 8 of 9 | HT Brand Leadership Series

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HT Brand Masters

The future of video marketing

Video is the marketing buzzword of today, but what does a brand do to go beyond the realm of video content? Praveen Rao, General Manager....

The challenges and opportunities with data

Gaurav Mehta, Chief Marketing Officer at GirnarSoft, talks about the opportunities and challenges that data brings for a brand, in this chat with Priyanka Mehra.....

From missed calls to video calls: The monumental change in the way Indians consume content

While we all have read enough about the 10-fold reduction in data cost, proliferation of smart phone users, and growing relevance of video content, the....

Legacy brand, modern customers

Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its....

Deconstructing video content marketing

What are the things that brands must do to make viral video campaigns? Can ‘viral video’ even be called a category? Watch this deconstruction of....

From storytelling to ‘storydoing’

Ever heard of the word ‘storydoing’? It is what brands do to spread awareness about a cause. Hear more about storydoing and cause-based marketing from....

Banking on brand storytelling

Today, Kotak Mahindra Bank is one of the leading private sector banks in India. What contributed to this growth, and how has the journey been....

Overcoming marketing restrictions, in style

How does a beer brand work around the challenges of advertising restrictions on alcoholic products? Sandeep Singh, Director- Marketing and Alternate Channels at Bira 91,....

Automation for modern-day event planning

Ever wondered how technology is shaping the event management industry? Sandeep Nagpal, Vice President and Head of Marketing, Cvent, highlights some exciting trends. HT Brand....

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