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How content is king

#HTBrandStudioLive | “Go where the user is, which is why we fully leverage social media,” says Priyanka Gill, founder & CEO, POPxo. Gill also talks....

The efficacy of content

#HTBrandStudioLive | When it comes to ROI, what should marketers look at while evaluating their content? “Engagement is the correct metric for understanding the efficacy....

The best social media practices

#HTBrandStudioLive | Not all content can be used on every social media platform. Know about the best practices from award-winning viral video marketer Aashish Chopra.....

A new way of learning

#HTBrandStudioLive | Ever heard of the XSEED method of learning for schoolchildren? Atul Pokhriyal, Vice President Product, XSEED Education, explains in this video. Among other....

Corporates and social responsibility

Brands need to stop thinking of CSR as a cost that sits separately, says Seema Bansal, Partner and Director, BCG Social Impact Practice in the....

Marketing based on a cause

More and more consumers are wanting to see brands as an extension of themselves, says Vijay Sharma, Head – Emerging Markets Acceleration Team, GSK Consumer....

The evolving consumer

One of the biggest developments in the media and entertainment industry has been the evolution of consumer behaviour, says Rana Barua, CEO, Havas Group India.....

Breaking myths about women’s intimate wear

Women’s intimate wear is one product category that has always been riddled with misinformation. The scenario, however, is changing, with consumers becoming more aware and....

The importance of positive influencer marketing

The problem with social media is that it has become an impersonal space, says Malini Agarwal, Founder and Creative Director, MissMalini Entertainment. She also emphasizes....

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