HT Brand Studio Archives | Page 3 of 6 | HT Brand Leadership Series

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What makes agencies successful

#HTBrandStudioLive | “Great agencies thrive on agility,” says Sidharth Rao, CEO and Co-founder, Dentsu Webchutney. “As you grow, you should be agile about the way....

Building brands that appeal to kids

#HTBrandStudioLive | Marketing to kids is a totally different ballgame. But, is there a rule of thumb? “It’s all about keeping it fun,” says Mandar....

How to retain market share

#HTBrandStudioLive | “The way to retain market share is to keep a tab on consumer preferences. Because, that determines the products you bring in, the....

The co-working growth story

#HTBrandStudioLive | “There are three things that people look for in co-working spaces,” says Amit Ramani, Founder & CEO, Awfis, “accessibility—I should get it when....

Creating campaigns inspired by consumer insights

#HTBrandStudioLive | “Big ideas are built on insights, and insights come from immersing yourself in the life of a consumer,” says Dilen Gandhi, Senior Director....

What’s common between advertising and filmmaking

#HTBrandStudioLive | Did you know that Nitesh Tiwari, the man behind the blockbuster ‘Dangal’, worked in advertising for 17 years? In this freewheeling chat with....

Bringing healthcare services to smaller towns

#HTBrandStudioLive | At a time when most healthcare brands are concentrating on urban India, MyUpchar has taken a different route. This leading online multilingual health....

A new definition of fitness

#HTBrandStudioLive | “The idea of fitness, which was once restricted to only a handful of people frequenting the gym, has changed,” says Sameer Maheshwari, Founder,....

Emerging patterns in healthcare

#HTBrandStudioLive | “Indians may not be as health conscious as they should be, but there’s definitely been an improvement from what the situation was a....

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