HT Brand Studio Archives | Page 6 of 6 | HT Brand Leadership Series

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Authentic and progressive marketing

“Be authentic, be progressive.” These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility....

Marketing wisely to children

Don’t market something to children that is not meant for them, says Pooja Baid, Director Marketing & Business Head, Health & Wellness, Philips India. She....

A veteran’s insights on advertising’s changing landscape

‘Me time’ now means ‘screen time’ on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group and an advertising....

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