HT Digital Streams Archives | HT Brand Leadership Series

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HT Digital Streams

The rise of experential travel

#HTBrandStudioLive | Across the world, experiential travel has become a huge trend among millennials. Aditya Agarwal, SVP & Head of Corporate Strategy, Cleartrip, tells us....

Corporates and social responsibility

Brands need to stop thinking of CSR as a cost that sits separately, says Seema Bansal, Partner and Director, BCG Social Impact Practice in the....

The importance of innovation

The Scale-up Programme, which is offered by the Marico Innovation Foundation (MIF), has helped many a young company to overcome crucial business bottlenecks. Know more....

The evolving consumer

One of the biggest developments in the media and entertainment industry has been the evolution of consumer behaviour, says Rana Barua, CEO, Havas Group India.....

Breaking myths about women’s intimate wear

Women’s intimate wear is one product category that has always been riddled with misinformation. The scenario, however, is changing, with consumers becoming more aware and....

The importance of positive influencer marketing

The problem with social media is that it has become an impersonal space, says Malini Agarwal, Founder and Creative Director, MissMalini Entertainment. She also emphasizes....

Breaking stereotypes in filmmaking

Writer and director Ashwiny Iyer Tiwari talks about tackling clichés in filmmaking. According to her, creators should experiment more with their storytelling formats and come....

‘Premiumness’ of a brand is in the minds of customers

The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director....

Playing a part in the global video revolution

Jeff Ray, global CEO of video-hosting service Brightcove, talks about video as the most effective communication tool across cultures, Brightcove’s role in the market and....

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