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The right way to do influencer-led marketing

#HTBrandStudioLive | “For a brand, going digital is not the fashionable thing to do; in fact, it is the right thing to do,” says Pankaj....

Marketing of the past, present and future

#HTBrandStudioLive | What has changed in marketing, and what has not? Subhrangshu Neogi, Managing Partner, C-Box Advisory, says, “Creativity and messaging styles remain the same,....

Staying abreast with marketing trends

#HTBrandStudioLive | Personalisation is the next big thing in marketing, says Sumeet Singh, Group CMO, Info Edge, adding that, “The idea is to shorten the....

The rise of experential travel

#HTBrandStudioLive | Across the world, experiential travel has become a huge trend among millennials. Aditya Agarwal, SVP & Head of Corporate Strategy, Cleartrip, tells us....

The best social media practices

#HTBrandStudioLive | Not all content can be used on every social media platform. Know about the best practices from award-winning viral video marketer Aashish Chopra.....

A new way of learning

#HTBrandStudioLive | Ever heard of the XSEED method of learning for schoolchildren? Atul Pokhriyal, Vice President Product, XSEED Education, explains in this video. Among other....

Creating a strong women-centric brand

#HTBrandStudioLive | “Purposeful brands are like bamboo trees—they may take a little long to gestate, but once they are seeded, it’s very difficult to uproot....

The importance of innovation

The Scale-up Programme, which is offered by the Marico Innovation Foundation (MIF), has helped many a young company to overcome crucial business bottlenecks. Know more....

The evolving consumer

One of the biggest developments in the media and entertainment industry has been the evolution of consumer behaviour, says Rana Barua, CEO, Havas Group India.....

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