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#HTBrandStudioLive | “Digital has allowed brands to talk to consumers as individuals, and not as a mass,” says Nimisha Jain, Managing Director & Partner, Boston....
#HTBrandStudioLive | “India is ready for what is called ‘Wave 3’, where the marketing story will be embedded in the product. Wave 3 is about....
#HTBrandStudioLive | “Today, engaging with consumers is no longer about creating an ad and letting that sustain for a year; today, it’s about moment marketing—were....
#HTBrandStudioLive | Millennials are leading the fitness revolution in India. What is that one thing that sums up their wellness routine? “Millennials like exercises that....
#HTBrandStudioLive | “Great agencies thrive on agility,” says Sidharth Rao, CEO and Co-founder, Dentsu Webchutney. “As you grow, you should be agile about the way....
#HTBrandStudioLive | When it comes to ROI, what should marketers look at while evaluating their content? “Engagement is the correct metric for understanding the efficacy....
#HTBrandStudioLive | Marketing to kids is a totally different ballgame. But, is there a rule of thumb? “It’s all about keeping it fun,” says Mandar....
#HTBrandStudioLive | “The way to retain market share is to keep a tab on consumer preferences. Because, that determines the products you bring in, the....