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The new-age Indian shopper

Uma Talreja, Customer Care Associate and Chief of Marketing & Customer Officer, Shoppers Stop Limited, has plenty of facts to share about the new-age Indian....

Dispelling myths around E-Commerce

Jiten Mahendra, Senior Vice President Marketing, Max Fashion India, talks about omni-channel marketing. Among other things, he points out how it’s a myth that customers....

Making marketing experiential

Recent years have seen many brands turning to experiential marketing or marketing that enables consumers to immerse themselves in a product. Know more about this....

Designing the future using the thoughts of the present

The designs of the future will be inspired by the thoughts of the present generation, says Puneet Anand, Senior General Manager & Group Head (Marketing),....

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