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What entails media planning in the digital age

“Planning media for television is easier than planning for digital mediums,” says Mohit Joshi, Managing Director – India, Havas Media Group. “That’s because there are,....

Challenges faced by women entrepreneurs in India

#HTBrandStudioLive | More and more women are becoming entrepreneurs in India—in fact, of the 58.5 million entrepreneurs in India, nearly 14% are women. Yet, there....

The biggest challenge facing marketers

#HTBrandStudioLive | “It’s not a question of digital v/s analog. It’s a question of how brands can combine digital and analog and measure the efficacy....

How brands should be media-agnostic in their approach

#HTBrandStudioLive | Planning media in the digital age comes with its own set of perks, what with marketers being able to connect with consumers in....

Brand safety and purpose-driven marketing

#HTBrandStudioLive | “Safety is our key differentiator,” says Ashim Gupta, Head-Consumer Communication, Uber India, while highlighting how the company strives to provide mobility solutions to....

How B2B marketing has changed in the digital age

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#HTBrandStudioLive | B2B marketing has got a new lease of life in the digital era. Talking about the same, Geetu Bhatnagar, Head-Marketing, Oracle India, says,....

Navigating the content marketing landscape

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#HTBrandStudioLive | “Content providers have two major roles to play,” says Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho. “To continuously adapt to....

How data-driven digital marketing helps brands

#HTBrandStudioLive | “A consumer wants a brand as much as a brand wants a consumer. Therefore, if somebody gives her the right information at the....

Measuring the effectiveness of B2B campaigns

#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C....

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