htbrandstudiolive Archives | HT Brand Leadership Series

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Marketing based on a cause

More and more consumers are wanting to see brands as an extension of themselves, says Vijay Sharma, Head – Emerging Markets Acceleration Team, GSK Consumer....

Marketing to the millennial woman in the age of the internet

Very few titles are packed with as much excitement as this one, given the sheer number of buzzwords it contains—marketing, millennials, women, internet. This is....