Influencer marketing Archives | HT Brand Leadership Series

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Influencer marketing

The right way to do influencer-led marketing

#HTBrandStudioLive | “For a brand, going digital is not the fashionable thing to do; in fact, it is the right thing to do,” says Pankaj....

The importance of positive influencer marketing

The problem with social media is that it has become an impersonal space, says Malini Agarwal, Founder and Creative Director, MissMalini Entertainment. She also emphasizes....

The key to sustainable campaigns

Karthik Nagarajan, Chief Content Officer, Wavemaker, sheds light on how brands can leverage the potential of influencers to create sustainable campaigns over a long period.....

How to understand your customer better

All of us are familiar with the phrase, ‘The customer is king’. But how can brands ensure that they stick to this philosophy? Ask Pallavi....

The evolution of digital marketing

There is no denying the fact that technology has changed businesses forever. And when it comes to the realm of marketing, there has been a....

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