jaago re Archives | HT Brand Leadership Series

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jaago re

Talking to, and not at, the customer

Tata Tea’s ‘Jaago Re’ campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head – New Ventures at Tata Global....

Experimenting with digital marketing strategies

Tata Global Beverages’ Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a....