kids Archives | HT Brand Leadership Series

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Making children part of the money conversation

Conversations about money need to start early in life. Only then will we be able to make India more financially literate, says Anjali Malhotra Nanda,....

Authentic and progressive marketing

“Be authentic, be progressive.” These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility....

Marketing wisely to children

Don’t market something to children that is not meant for them, says Pooja Baid, Director Marketing & Business Head, Health & Wellness, Philips India. She....