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What entails media planning in the digital age

“Planning media for television is easier than planning for digital mediums,” says Mohit Joshi, Managing Director – India, Havas Media Group. “That’s because there are,....

Challenges faced by women entrepreneurs in India

#HTBrandStudioLive | More and more women are becoming entrepreneurs in India—in fact, of the 58.5 million entrepreneurs in India, nearly 14% are women. Yet, there....

The biggest challenge facing marketers

#HTBrandStudioLive | “It’s not a question of digital v/s analog. It’s a question of how brands can combine digital and analog and measure the efficacy....

How brands should be media-agnostic in their approach

#HTBrandStudioLive | Planning media in the digital age comes with its own set of perks, what with marketers being able to connect with consumers in....

How B2B marketing has changed in the digital age

#HTBrandStudioLive | B2B marketing has got a new lease of life in the digital era. Talking about the same, Geetu Bhatnagar, Head-Marketing, Oracle India, says,....

Navigating the content marketing landscape

#HTBrandStudioLive | “Content providers have two major roles to play,” says Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho. “To continuously adapt to....

How data-driven digital marketing helps brands

#HTBrandStudioLive | “A consumer wants a brand as much as a brand wants a consumer. Therefore, if somebody gives her the right information at the....

Measuring the effectiveness of B2B campaigns

#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C....

Electric motorcycles, influencer marketing and more

#HTBrandStudioLive | Revolt Intellicorp is one of India’s newest electric motorcycle manufacturers. Roudra Bhattacharya of HT Brand Studio caught up with the company’s Chief Marketing....

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