manish sinha Archives | HT Brand Leadership Series

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Measuring the effectiveness of B2B campaigns

#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C....

AI is rewriting the rules of brand building

Apple, Google, Microsoft, Amazon, Facebook—what’s common between these companies other than them being new-age technology companies? What makes them so unique and favourable? How do....