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Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia. They are authentic when they are tied to the brand’s own purpose.....
Has brand communication in the digital era significantly changed? It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital. According....
It is a known fact that technology gives access to information, entertainment, new markets and new ways of thinking for men and women alike. Yet,....
Amit Sarda, Managing Director of Soulflower, presents the various innovative ways in which his brand has utilised and analysed client data and how it has....
How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down....
Tata Tea’s ‘Jaago Re’ campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head – New Ventures at Tata Global....
Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry. A case in point is the #ExperienceAxis campaign,....
If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums....
Did you know that the voice of a customer can be used to project the claims ratio in the insurance sector? Yashish Dahiya, Co-founder &....