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Today, brands across the world are reaching out to millennial consumers. Is this true even in the case of legacy companies such as Philips? Further,....
If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali....
Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its....
Ever heard of the word ‘storydoing’? It is what brands do to spread awareness about a cause. Hear more about storydoing and cause-based marketing from....
How does a beer brand work around the challenges of advertising restrictions on alcoholic products? Sandeep Singh, Director- Marketing and Alternate Channels at Bira 91,....
At a time when most businesses are undergoing a digital transformation, what’s the easiest way to ensure that they remain on track? Prateek Chatterjee, Senior....
At a time when a majority of consumers are showing an increased preference for regional content, how do brands ensure that they don’t fall behind....