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How does a brand simplify a product that otherwise appears complex to consumers? Take a cue from Punit Dharamsi, Vice President-Marketing and Investor Education, AMFI,....
How is news inherently different from other consumer products? Hear it straight from Rajiv Bansal, CEO, HT Digital Streams, who gets down to the nitty-gritty....
The mobile handset industry in India is extremely cluttered. In such a scenario, how does a brand like Panasonic set itself apart? Pankaj Rana, Divisional....
Amit Bajaj, Content Strategy Lead- Nissan Motor Corp, tells us how new automotive brands can leverage the power of content to disrupt the industry today.....
Today, there are more than 2 million monthly searches for mutual funds on the Internet, says Balaji Vaidyanathan, Deputy Head- Marketing, Franklin Templeton Investments. The....
When I was studying marketing, I came across Philip Kotler’s 4 Ps of brand building. As I progressed in my professional career, I tried to....
Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI can....
If I have a dollar for every time the words Big Data, Machine Learning and Artificial Intelligence were mentioned in sundry Monday morning meetings and....