marketing Archives | HT Brand Leadership Series

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How brands should be media-agnostic in their approach

#HTBrandStudioLive | Planning media in the digital age comes with its own set of perks, what with marketers being able to connect with consumers in....

How B2B marketing has changed in the digital age

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#HTBrandStudioLive | B2B marketing has got a new lease of life in the digital era. Talking about the same, Geetu Bhatnagar, Head-Marketing, Oracle India, says,....

How data-driven digital marketing helps brands

#HTBrandStudioLive | “A consumer wants a brand as much as a brand wants a consumer. Therefore, if somebody gives her the right information at the....

Measuring the effectiveness of B2B campaigns

#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C....

Electric motorcycles, influencer marketing and more

#HTBrandStudioLive | Revolt Intellicorp is one of India’s newest electric motorcycle manufacturers. Roudra Bhattacharya of HT Brand Studio caught up with the company’s Chief Marketing....

Building a purpose-driven B2B brand

#HTBrandStudioLive | In the B2B world, the brand is synonymous with the company or the product. Increasingly, however, companies are realizing that they need to....

Building an ‘authentic’ brand

#HTBrandStudioLive | “Our biggest endorsers are our members,” says Ramin Saherwala, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited. “Because, when they share their....

On the ethics of AI

#HTBrandStudioLive | Roudra Bhattacharya of HT Brand Studio recently caught up with Rajesh Kumar Jindal of UiPath. Among other things, they discussed the ethics of....

Standing out from the clutter

#HTBrandStudioLive | “Whether you’re a public speaker, or a brand looking to stand out in a cluttered world, there are two principles that matter for....

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