marketing Archives | Page 2 of 4 | HT Brand Leadership Series

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Building a sticky brand

#HTBrandStudioLive | Building brand stickiness in a hypercompetitive world isn’t easy. How do companies, then, ensure that customers keep coming back to them? Tanvi Malik,....

The power of digital

#HTBrandStudioLive | “Digital has allowed brands to talk to consumers as individuals, and not as a mass,” says Nimisha Jain, Managing Director & Partner, Boston....

Effective customer engagement

#HTBrandStudioLive | “Today, engaging with consumers is no longer about creating an ad and letting that sustain for a year; today, it’s about moment marketing—were....

What makes agencies successful

#HTBrandStudioLive | “Great agencies thrive on agility,” says Sidharth Rao, CEO and Co-founder, Dentsu Webchutney. “As you grow, you should be agile about the way....

The efficacy of content

#HTBrandStudioLive | When it comes to ROI, what should marketers look at while evaluating their content? “Engagement is the correct metric for understanding the efficacy....

Building brands that appeal to kids

#HTBrandStudioLive | Marketing to kids is a totally different ballgame. But, is there a rule of thumb? “It’s all about keeping it fun,” says Mandar....

How to retain market share

#HTBrandStudioLive | “The way to retain market share is to keep a tab on consumer preferences. Because, that determines the products you bring in, the....

The co-working growth story

#HTBrandStudioLive | “There are three things that people look for in co-working spaces,” says Amit Ramani, Founder & CEO, Awfis, “accessibility—I should get it when....

Creating campaigns inspired by consumer insights

#HTBrandStudioLive | “Big ideas are built on insights, and insights come from immersing yourself in the life of a consumer,” says Dilen Gandhi, Senior Director....

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