marketing Archives | Page 3 of 4 | HT Brand Leadership Series

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Marketing of the past, present and future

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#HTBrandStudioLive | What has changed in marketing, and what has not? Subhrangshu Neogi, Managing Partner, C-Box Advisory, says, “Creativity and messaging styles remain the same,....

The evolving role of the CMO

#HTBrandStudioLive | The role of the CMO has significantly changed in the last few years. What are some of the challenges in regard to the....

The rise of experential travel

#HTBrandStudioLive | Across the world, experiential travel has become a huge trend among millennials. Aditya Agarwal, SVP & Head of Corporate Strategy, Cleartrip, tells us....

Marketing based on a cause

More and more consumers are wanting to see brands as an extension of themselves, says Vijay Sharma, Head – Emerging Markets Acceleration Team, GSK Consumer....

Breaking myths about women’s intimate wear

Women’s intimate wear is one product category that has always been riddled with misinformation. The scenario, however, is changing, with consumers becoming more aware and....

The importance of positive influencer marketing

The problem with social media is that it has become an impersonal space, says Malini Agarwal, Founder and Creative Director, MissMalini Entertainment. She also emphasizes....

The evolving rural consumer

‘Conceive, perceive, act’. These are the top three things that budding marketers should keep in mind, says Sharad Gupta, Chief Communications Officer – Corporate Marketing....

Breaking stereotypes in filmmaking

Writer and director Ashwiny Iyer Tiwari talks about tackling clichés in filmmaking. According to her, creators should experiment more with their storytelling formats and come....

The strategies of a successful start-up

“The quality of an idea, the IP attached to it and the vision of the founder(s) decide how successful a start-up is going to be”.....

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