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“You have to pay attention to business metrics and you have to pay attention to what your consumer audience’s behaviour and needs are”. Shireesh Joshi,....
‘As we move more and more towards a cashless society, everyone will have the need for a product like ours’ says Sujatha V Kumar, Head....
In healthcare, you can’t offer solutions piece by piece. You have to offer integrated solutions, says Tanmay Saksena, CEO, 1mg. Saksena also talks about the....
Uma Talreja, Customer Care Associate and Chief of Marketing & Customer Officer, Shoppers Stop Limited, has plenty of facts to share about the new-age Indian....
Jiten Mahendra, Senior Vice President Marketing, Max Fashion India, talks about omni-channel marketing. Among other things, he points out how it’s a myth that customers....
Don’t market something to children that is not meant for them, says Pooja Baid, Director Marketing & Business Head, Health & Wellness, Philips India. She....
Someone asked me recently: how does tech need to empower marketing? And, that set off a train of thoughts that were the antithesis of that....
If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali....