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For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....
With a user base of 15 million, India’s women-only platform Sheroes is going from strength to strength. Hear more about its journey from its founder....
If you are a financial services brand, then your biggest quest should be to educate your customers. Hear more about marketing in the financial services....
It is a known fact that technology gives access to information, entertainment, new markets and new ways of thinking for men and women alike. Yet,....
How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of....
How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down....
Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry. A case in point is the #ExperienceAxis campaign,....