millennial women Archives | Page 2 of 2 | HT Brand Leadership Series

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millennial women

How to speak to millennials through digital campaigns

If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums....

How to market content for women, by women, to women

When we think of women-centric digital content platforms in India, POPxo is one brand that immediately stands out from the rest. The fact that it....

Marketing to the millennial woman in the age of the internet

Very few titles are packed with as much excitement as this one, given the sheer number of buzzwords it contains—marketing, millennials, women, internet. This is....