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Breaking stereotypes in filmmaking

Writer and director Ashwiny Iyer Tiwari talks about tackling clichés in filmmaking. According to her, creators should experiment more with their storytelling formats and come....

Making marketing experiential

Recent years have seen many brands turning to experiential marketing or marketing that enables consumers to immerse themselves in a product. Know more about this....

Keeping legacy alive by changing with the times

Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars, gets talking on the importance of influencer marketing and why brands in India should take regional content....

A veteran’s insights on advertising’s changing landscape

‘Me time’ now means ‘screen time’ on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group and an advertising....

Using data to personalise customer experience

Has brand communication in the digital era significantly changed? It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital. According....

Content that appeals to our vernacular pride

The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them. Divya....

Technology that shapes our vision of the future

Several companies use CAE Software to predict the behaviour of products through engineering simulation software. Kaustubh Nande, Director – Marketing at MSC Software is part....

How to speak to millennials through digital campaigns

If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums....

Mastering the element of surprise

If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President,....

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