regional content Archives | HT Brand Leadership Series

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regional content

Navigating the content marketing landscape

#HTBrandStudioLive | “Content providers have two major roles to play,” says Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho. “To continuously adapt to....

Unlocking the content potential of our regional languages

OTT platforms are increasingly betting big on regional content. According to Manav Sethi, Group CMO of Eros International PLC, it’s because audiences love stories that....

How to market content for women, by women, to women

When we think of women-centric digital content platforms in India, POPxo is one brand that immediately stands out from the rest. The fact that it....