Roudra Bhattacharya Archives | HT Brand Leadership Series

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Roudra Bhattacharya

Measuring the effectiveness of digital content

#HTBrandStudioLive | “While digital allows a two-way interaction with customers, it has also been overused by marketers to create intrusive content formats,” says Rubeena Singh,....

The best social media practices

#HTBrandStudioLive | Not all content can be used on every social media platform. Know about the best practices from award-winning viral video marketer Aashish Chopra.....

The importance of innovation

The Scale-up Programme, which is offered by the Marico Innovation Foundation (MIF), has helped many a young company to overcome crucial business bottlenecks. Know more....

Using great content marketing to drive motivation

“Good advertising drives attention, great content marketing drives motivation”. With this philosophy in mind, Roshni Das, Director- Marketing at Intel India strives to motivate businesses....

Making the world a healthier place

A study conducted by the Centre for Science and Environment last year indicated that lifestyle diseases are the biggest killers in India. In such a....

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