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Women’s intimate wear is one product category that has always been riddled with misinformation. The scenario, however, is changing, with consumers becoming more aware and....
The problem with social media is that it has become an impersonal space, says Malini Agarwal, Founder and Creative Director, MissMalini Entertainment. She also emphasizes....
‘Conceive, perceive, act’. These are the top three things that budding marketers should keep in mind, says Sharad Gupta, Chief Communications Officer – Corporate Marketing....
Writer and director Ashwiny Iyer Tiwari talks about tackling clichés in filmmaking. According to her, creators should experiment more with their storytelling formats and come....