smartphones Archives | HT Brand Leadership Series

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Authentic and progressive marketing

“Be authentic, be progressive.” These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility....

Marketing to the millennial woman in the age of the internet

Very few titles are packed with as much excitement as this one, given the sheer number of buzzwords it contains—marketing, millennials, women, internet. This is....

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