social media Archives | HT Brand Leadership Series

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How content is king

#HTBrandStudioLive | “Go where the user is, which is why we fully leverage social media,” says Priyanka Gill, founder & CEO, POPxo. Gill also talks....

Who let the dogs out? How puppies and kittens became the new social media rockstars

Are you active on social media? Of course you are! (And, if you aren’t, more power to you!) So, what images does the word ‘influencer’....

Exciting, maddening and chaotic: the future of OTT

Exciting, maddening, and chaotic are the three words that best describe the future of OTT platforms in India. Hear more about this from Akash Banerji,....

Listen to customers to enhance their digital journeys

The digitisation of the retail industry has resulted in wider choices for customers, thereby making them smarter. Srinivasa Rao, Senior VP of Marketing at Lifestyle,....

Deconstructing video content marketing

What are the things that brands must do to make viral video campaigns? Can ‘viral video’ even be called a category? Watch this deconstruction of....

Marketing to the millennial woman in the age of the internet

Very few titles are packed with as much excitement as this one, given the sheer number of buzzwords it contains—marketing, millennials, women, internet. This is....

Lessons in customer service

Today, Vistara is one of the leading airlines in India. Solomon Wheeler, its Vice President-Head Marketing, tell us how the brand strives to build a....

The role of social media in customer journey

One of the most effective ways to keep consumers engaged is through the use of social media. Ajay Kaul, Chief Digital Officer of Mahindra Holidays....

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