#HTBrandStudioLive | “Go where the user is, which is why we fully leverage social media,” says Priyanka Gill, founder & CEO, POPxo. Gill also talks....
Are you active on social media? Of course you are! (And, if you aren’t, more power to you!) So, what images does the word ‘influencer’....
Exciting, maddening, and chaotic are the three words that best describe the future of OTT platforms in India. Hear more about this from Akash Banerji,....
The digitisation of the retail industry has resulted in wider choices for customers, thereby making them smarter. Srinivasa Rao, Senior VP of Marketing at Lifestyle,....
What are the things that brands must do to make viral video campaigns? Can ‘viral video’ even be called a category? Watch this deconstruction of....
Very few titles are packed with as much excitement as this one, given the sheer number of buzzwords it contains—marketing, millennials, women, internet. This is....
Today, Vistara is one of the leading airlines in India. Solomon Wheeler, its Vice President-Head Marketing, tell us how the brand strives to build a....
One of the most effective ways to keep consumers engaged is through the use of social media. Ajay Kaul, Chief Digital Officer of Mahindra Holidays....
