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A new definition of fitness

#HTBrandStudioLive | “The idea of fitness, which was once restricted to only a handful of people frequenting the gym, has changed,” says Sameer Maheshwari, Founder,....

Bringing fans closer to the game, digitally

Do leagues work for all kinds of sports? They don’t. Jose Antonio Cachaza, Managing Director, LaLiga India, explains why. He also has tips for sports....

Marketing to the consumer’s character

Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that....

Embracing the digital wave

Today, brands across the world are reaching out to millennial consumers. Is this true even in the case of legacy companies such as Philips? Further,....

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