Storytelling Archives | HT Brand Leadership Series

Hosted by

Storytelling

How B2B marketing has changed in the digital age

#HTBrandStudioLive | B2B marketing has got a new lease of life in the digital era. Talking about the same, Geetu Bhatnagar, Head-Marketing, Oracle India, says,....

The power of digital

#HTBrandStudioLive | “Digital has allowed brands to talk to consumers as individuals, and not as a mass,” says Nimisha Jain, Managing Director & Partner, Boston....

Building brands that appeal to kids

#HTBrandStudioLive | Marketing to kids is a totally different ballgame. But, is there a rule of thumb? “It’s all about keeping it fun,” says Mandar....

From storytelling to ‘storydoing’

Ever heard of the word ‘storydoing’? It is what brands do to spread awareness about a cause. Hear more about storydoing and cause-based marketing from....

Facebook