Vani Gupta Dandia Archives | HT Brand Leadership Series

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Vani Gupta Dandia

Using branded content to make your brand feel authentic

Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia. They are authentic when they are tied to the brand’s own purpose.....

Tech for women: Power for the world’s most potentially powerful consumers

It is a known fact that technology gives access to information, entertainment, new markets and new ways of thinking for men and women alike. Yet,....