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Enabling exciting experiences using your brand

For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....

The meteoric rise of digital content

Navin Khemka, CEO, MediaCom-South Asia, speaks to HT Brand Studio’s Rajat Arora about the rise of digital media in India. According to him, digital media....

Exciting, maddening and chaotic: the future of OTT

Exciting, maddening, and chaotic are the three words that best describe the future of OTT platforms in India. Hear more about this from Akash Banerji,....

Content that appeals to our vernacular pride

The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them. Divya....

How to market content for women, by women, to women

When we think of women-centric digital content platforms in India, POPxo is one brand that immediately stands out from the rest. The fact that it....

Dispelling myths around insurance

Unlike other countries, insurance in India is viewed as just another investment tool, and not as a means of protection, says Anjali Malhotra Nanda, Chief....

The future of video marketing

Video is the marketing buzzword of today, but what does a brand do to go beyond the realm of video content? Praveen Rao, General Manager....

Legacy brand, modern customers

Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its....

Deconstructing video content marketing

What are the things that brands must do to make viral video campaigns? Can ‘viral video’ even be called a category? Watch this deconstruction of....

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