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Women’s intimate wear is one product category that has always been riddled with misinformation. The scenario, however, is changing, with consumers becoming more aware and....
The problem with social media is that it has become an impersonal space, says Malini Agarwal, Founder and Creative Director, MissMalini Entertainment. She also emphasizes....
‘Conceive, perceive, act’. These are the top three things that budding marketers should keep in mind, says Sharad Gupta, Chief Communications Officer – Corporate Marketing....
Writer and director Ashwiny Iyer Tiwari talks about tackling clichés in filmmaking. According to her, creators should experiment more with their storytelling formats and come....
Jeff Ray, global CEO of video-hosting service Brightcove, talks about video as the most effective communication tool across cultures, Brightcove’s role in the market and....
You can’t create viral content from day one, says Rachit Hirani, founder of MotorOctane. Hirani also highlights how an influencer should not only think from....
The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them. Divya....
OTT platforms are increasingly betting big on regional content. According to Manav Sethi, Group CMO of Eros International PLC, it’s because audiences love stories that....