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women at work

Mixing drink marketing strategies for the millennial audience

If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali....

Breaking conventions and stereotypes: The emergence of the new Indian woman

Women are the world’s most powerful consumers, driving the majority of household spending with their buying power and influence. Yet, we live in an age....

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