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How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down....
Today, brands across the world are reaching out to millennial consumers. Is this true even in the case of legacy companies such as Philips? Further,....
Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its....
Today, India is at the forefront of fintech innovation, says Daman Soni, CMO, Wecash. To know more about what’s happening in this sector, tune in....
Reputation management will be a major trend in the communications industry in 2019, says Shravani Dang, Group Vice President-Corporate Communications, Avantha Group. Dang also emphasizes....
At a time when industries of all kinds and sizes are making technology a priority, Megha Tata, CDO of BTVI, talks about the need for....
When I was studying marketing, I came across Philip Kotler’s 4 Ps of brand building. As I progressed in my professional career, I tried to....
Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI can....
If I have a dollar for every time the words Big Data, Machine Learning and Artificial Intelligence were mentioned in sundry Monday morning meetings and....